From Idea to Reality: Starting a New Dental Practice - Chester Wellness Centre

Starting a new dental practice can be a challenging yet rewarding experience. The journey from idea to reality requires careful planning, research, and a solid understanding of the industry. Whether you are a recent graduate or an experienced dentist looking to start your practice, this article will provide insights and information to help you turn your dream into a reality. This looks at common challenges new dental practices face and provides strategies for overcoming them.


You should be aware of several challenges when opening a dental practice. Some of these include:

  • Funding: Obtaining funding for a dental practice may require a combination of personal savings and loans.
  • Regulation: Dental practices in the UK are subject to several regulations, including those from the General Dental Council (GDC) and the Care Quality Commission (CQC). It is imperative to ensure that your practice meets all relevant regulations.
  • Staffing: Hiring and retaining qualified staff can be challenging, especially in areas with a high demand for dental professionals.
  • Competition: There is a high level of competition in the dental industry, and it can be difficult to attract and retain patients in a crowded market.
  • Insurance: Dental practices in the UK must have the appropriate insurance policies to protect against potential risks and liabilities.
  • NHS or Private practice: Deciding if you want to work in the NHS or private practice, each has different requirements.
  • Location: Finding the right location for your practice can be challenging, and consider factors such as accessibility, demographics, and competition.
  • Technology: Keeping up with the latest technology and equipment can be costly for practices.

It’s best to use or at least discuss your new venture with a business consultant who understands the unique challenges dental practices face.

Suitable Premises

There are a few key factors to consider when looking for your new premises:

  • Location: Look for a location that is easily accessible for patients, with good transportation links and plenty of parking. Consider the local population and the types of patients you expect to serve.
  • Size: Make sure the premises are large enough to accommodate all of the necessary equipment and staff, as well as provide enough space for patients to wait comfortably.
  • Condition: The premises should be in good condition and meet all necessary health and safety standards.
  • Rent: Research the rental rates in the area and how they will impact your business’s revenue.
  • Planning permission: Make sure the property has the right planning permission for a dental practice.
  • Demographics: The demographics of the area, they are your future patients.

Talk to a commercial estate agent; it could save you a lot of time.


Demographics of the local population can significantly influence the types of patients a dental practice serves. Age, income, and overall health can all affect the demand for dental services.

  • Age: A high proportion of children or elderly residents could increase the demand for paediatric or geriatric dental care.
  • Income: A lower-income demographic may have less disposable income for elective dental procedures but more demand for basic and preventative care.
  • Overall Health: Lower health indicators would indicate an increased demand for restorative and periodontal services.
  • Ethnicity: You may want to consider hiring bilingual staff and to understand the diverse needs of your patients.


Size requirements depend on some factors, including the number of dentists and staff members, the types of services offered, and the number of patients seen daily.

  • Reception area: A reception area should be large enough to accommodate patients as they wait for their appointments comfortably. A front desk for check-in and check-out, and space for brochures, informational materials, and seating for patients.
  • Treatment rooms: Each treatment room should be large enough to accommodate a dental chair, a dental unit, and enough room for the dentist and assistant to move around comfortably. Additionally, treatment rooms should have enough space for X-ray equipment and storage for dental instruments and supplies.
  • Sterilization and lab: A sterilisation area and laboratory will be required to process and clean equipment.
  • Staff room and restroom: A staff room and restroom should be provided for dentists, hygienists and staff members.

A general rule of thumb is to have about 100-150 sq ft per treatment room and approximately 200 sq ft for reception, sterilisation and lab. However, this can vary depending on the type of practice, the number of practitioners, and the services offered.

Business Plan:

Your business plan will be used to secure funding and create an effective business strategy. A business plan should include the following:

  • Executive Summary: Overview of the business, including the purpose of the plan, the services offered, the target market, and projected financials.
  • Industry and Market Analysis: Analysis of the dental industry and the local market, including information on the local population, competition, demand for services, and trends.
  • Products and Services: Description of the services offered by the practice, including any specialities or unique features.
  • Marketing and Sales: A plan for promoting the practice and acquiring patients, including advertising and community outreach.
  • Operations: Day-to-day operations of the practice, including staffing, equipment, and facilities.
  • Financial Projections: Projected income and cash flow for the first three to five years of operation.
  • Management and Ownership: Management team and ownership structure of the practice.
  • Conclusion and Action Plan: A summary of the plan and the next steps for implementation.

This is where a business consultant earns their fee and is worth their weight in patients.

Products & Services Offered:

Factors that can influence the products and services of the dental practice:

  • Local market: Understand the needs and demands of the local population and the services that are already being offered by other practices in the area. This will give you a sense of what services are in high demand and what areas are underserved.
  • Your staff: Your staff’s skills and expertise will dictate the services you can confidently provide.
  • Financial aspect: The services you choose to offer should be financially feasible for your practice. Some services may require a higher investment in equipment or staff training.
  • Emerging trends: Consider offering new or innovative services that are in high demand but not yet being offered by other practices in the area.
  • Get feedback: Reach out to potential patients and ask for feedback on what services they would like to see offered by your practice.
  • Flexibility: Be open to change and be willing to adapt your services as needed.

Ultimately, the key to deciding on the right products and services for your new dental practice is to conduct thorough research, assess your staff’s capabilities, and be open to change and adaptation as needed.


Your marketing strategy should include the following:

  • Online presence: Professional website for your practice that includes information on your services, staff, location, and hours of operation. Optimised for search engines and mobile-friendly. Use social media for your practice to engage with patients and share information about your services.
  • Networking: Building relationships with other healthcare providers in the area can help you reach new patients and expand your referral network.
  • New patient specials: Promotions or discounts to new patients to encourage them to try your services.
  • Email and direct mail: Newsletters and mailers to past and potential patients to keep them informed about your services and any special promotions.
  • Community: Community events sponsor local sports teams or charities and other events to increase visibility and build positive relationships with potential patients.
  • Patient reviews: Encourage patients to leave reviews on sites such as Google, Yelp, and Facebook. Positive patient reviews can help attract new patients.
  • Online ads: Online advertising platforms such as Google AdWords and Facebook Ads can be used whilst building up your online presence.
  • Video: Create informative videos that showcase your practice, staff and services, and post them on your website and social media. As much as you may baulk at this, it resonates with younger demographics.

General Dental Council (GDC)

Your dental practice must meet the following requirements set by the GDC:

  • Registered Dentist: The practice must have at least one dentist who is registered with the GDC.
  • Premises Standards: The practice must meet certain standards for the design, construction, and maintenance of the premises. This includes requirements for patient safety, infection control, and accessibility.
  • Radiography: The practice must have a radiation protection supervisor, who is responsible for ensuring that radiography equipment is safe, properly maintained and that all staff are appropriately trained in its use.
  • Staffing: The practice must have appropriate staffing arrangements in place, including a qualified and registered dentist who is responsible for the clinical governance of the practice.
  • Insurance: The practice must have appropriate insurance in place.
  • Decontamination: The practice must have a decontamination room that meets the standards set by the GDC.
  • Record Keeping: The practice must maintain accurate and complete records of all treatments provided to patients.
  • Emergency Preparedness: The practice must have a plan in place for dealing with emergencies.

Care Quality Commission (CQC)

The CQC guidance for dental practices include:

  • Safe care and treatment: Policies and procedures in place to protect patients from harm and ensure that they receive safe and appropriate care.
  • Cleanliness and infection control: Meet certain standards for cleanliness and infection control.
  • Staffing: Have appropriate staffing arrangements in place, including a qualified and registered dentist who is responsible for the clinical governance of the practice.
  • Record Keeping: Maintain accurate and complete records of all treatments provided to patients, including treatment plans.
  • Incident reporting: System for recording and reporting incidents.
  • Inspection: Subject to regular inspections by the CQC to ensure compliance with the regulations and to identify areas for improvement.

Create a Checklist

Checklists are ideal for keeping you focused on each stage:


  • Research the local market and demographics to identify potential areas
  • Develop a list of criteria for the ideal location, including size, condition, rent, and accessibility
  • Consult with a commercial estate agents


  • Visit potential locations and evaluate them against your criteria
  • Check that the location has the right planning permission
  • Negotiate the lease or purchase agreement

Business Planning:

  • Develop a detailed business plan for the practice
  • All regulatory paperwork
  • Staffing
  • Marketing plan and strategy
  • Purchase or lease equipment
  • Website build


  • Prepare the premises for opening
  • Staff training
  • Opening event?
  • Notify existing patients or new patients
  • Begin seeing patients

FAQs about Opening a Dental Practice

What are the regulatory requirements for opening a dental practice?
Dental practices are regulated by the General Dental Council (GDC) and the Care Quality Commission (CQC).

Funding to open a dental practice?
Obtaining funding to open a dental practice can involve a combination of personal savings, business loans, and lines of credit. Please consult with a financial advisor to figure out the best financing options for your practice.

How do I find the right location for my dental practice?
Accessibility, population demographics, competition, and rent are all factors to take into consideration when looking for the right location for a new dental practice.

What are the staffing requirements for a dental practice?
Dental practices must have appropriate staffing arrangements, including a qualified and registered dentist responsible for the practice’s clinical governance. The practice must also have a qualified and trained dental nurse to assist the dentist during treatment.

How do I meet the decontamination requirements for a dental practice?
Dental practices must have a decontamination room that meets the General Dental Council (GDC) standards. This includes appropriate equipment, procedures, and staff training for the cleaning, disinfection, and sterilisation of dental instruments.

What are the record-keeping requirements for a dental practice?
Dental practices are required to maintain accurate and complete records of all treatments provided to patients.

How do I register my dental practice with the General Dental Council (GDC)?
To register your dental practice with the GDC, you must fill out an application form and submit it to the GDC along with the necessary documentation and fees. The application process typically involves an inspection of the practice’s premises and a review of the practice’s policies and procedures.

How do I comply with the Care Quality Commission (CQC) regulations for dental practices?
The Care Quality Commission (CQC) ensures all dental practices meet specific quality and safety standards. To comply with CQC regulations, dental practices must have policies and procedures in place for patients, meet particular standards of cleanliness and infection control, and have an effective system for recording and reporting incidents.

Chester Wellness Centre

Chester Wellness Centre is one of the UK’s finest medical and complementary care locations. With a range of specialist treatments and outstanding facilities in a luxurious, conveniently located centre, isn’t it time you took a closer look at what Chester Wellness Centre can offer you?

Chester Wellness Centre opened in January 2006, situated adjacent to Chester Business Park (with over 7,000 employed workers) in a beautiful Grade ll Listed Building. It boasts a fantastic location – 2.5 miles from Chester City Centre, 1 mile to the A55 leading to the M53 and M56, and 1 mile onto the A483/A55 leading to Wales.

Parking is on-site for both Practitioners and Visitors.

Chester Wellness Centre has 15 Treatment / Medical Rooms / Suites offering a full array of services. Most rooms are rented full-time, but we also have a few ad hoc rooms available, so we house about 30 different Practitioners / Medics in total. With in-house referrals and high-quality services in medical and Complementary professions, we witness about 400 visitors footfall through the centre each week.


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